Who We Are

Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.

Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.

What You’d Be Doing

We’re looking for a temporary Director of Paid Marketing to step in while our Director of Growth is on parental leave. In this role, you’ll manage day-to-day paid media performance, team operations, agency relationships, and budget tracking to ensure continuity of growth initiatives across all paid channels.

• Strategy & Budget Oversight:
  • Execute paid marketing strategies and budget allocations by channel (guidelines and recommendations will be provided in advance).
  • Monitor spend and performance; make recommendations for budget shifts as needed to optimize performance.
• Team Operations:
  • Provide oversight and guidance to paid media team members (part-time contractors), including bi-weekly 1:1s.
  • Manage day-to-day relationship with Amazon agency partner, ensuring goals, budgets, and creative needs are met.
  • Review and consolidate monthly paid marketing reports, ensuring insights and performance commentary are clear and actionable.
  • Support identification and rollout of new paid media opportunities and testing initiatives.
  • Ensure creative production cadence aligns with channel needs and performance insights.
  • Oversee creative sourcing and budget tracking.
• Attribution Management:
  • Plan, execute, and analyze paid media geotests following pre-established testing calendar.
• Reporting:
  • Conduct monthly goal tracking and sufficiency checks across paid marketing channels.
  • Compare forecasted vs. actual pacing; identify risks or opportunities to adjust.

What We’ll Be Looking For

• 7+ years of experience in performance marketing, growth marketing, or media management roles with a background working with B2C/DTC brands
• Proven ability to manage multi-channel paid media budgets and teams
• Experience managing agencies and platforms such as Google, Meta, Tiktok, Amazon Ads, and CTV
• Strong analytical and strategic thinking skills
• Eye for high quality content with strong attention to detail on creative best practices and development
• Excellent communication and organizational skills
• Ability to thrive in a fast-paced, data-driven environment

Contract Details

• Duration: January - August 2026
• Hours: 20-30/week
• Start Date: 1/20/26