Who We Are

Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.

Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.

While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!

As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…

What You'd Be Doing

Mockingbird's paid social channels are a core driver of how we reach and convert new customers. You'll own the day-to-day performance of those channels — primarily Meta and TikTok — working closely with our Director of Growth Marketing to execute against our paid strategy and push results forward.

This role sits at the intersection of data and creativity. You'll spend your time digging into what's working & what isn't, and rapidly ideating & executing tests to improve channel performance. Specifically, your responsibilities in this role would include:

• Own day-to-day performance across our paid social channels — primarily Meta and TikTok — plus oversight of a handful of other smaller channels
• Dig into campaign data daily: analyze trends in key metrics like click-through rates and conversion rates, and build a clear narrative on where to focus and why
• Become a subject matter expert on different account structures, campaign setups, testing methodologies, and stay up to date on all the latest changes in Meta and TikTok Ads Manager
• Own your creative output — you’ll be responsible for ensuring you’re getting the volume, velocity, and variety of creative you need for your channels to be successful. You’ll have support here, but you’ll still be expected to roll up your sleeves and write briefs, draft copy, edit videos, etc. as needed.
• Develop a sharp vision for our creative pipeline — staying deeply curious about what resonates with our customer, understanding fast-moving trends, and translating what’s working for other brands.
• Track and report on channel performance, translating trends into clear narrative and recommendations.
• Use AI tools to work more efficiently — whether that's building prioritization workflows, generating ad variations, or shortcutting research.

What We'll Be Looking For

• You're comfortable in data and you know what to do with it. You can orient quickly, figure out where to focus, and turn numbers into a clear point of view.
• When something isn't working, you don't wait for someone to hand you the answer. You generate ideas, think from the customer's perspective, and test your way toward better results.
• You're a strong writer and a self-sufficient creative. You can develop concepts and write ad copy on your own.
• You can communicate your thinking clearly. Whether you're briefing a collaborator or presenting a recommendation, people understand your point of view and why you hold it.
• You've done something — a job, a project, a way of working — that trained you to think rigorously and creatively at the same time.
• You're curious about AI and already experimenting & succeeding in leveraging it to do better work, not just faster work.

We know that not every great candidate will check every single box in a job description. We encourage you to apply even if you don't meet every listed qualification. At Mockingbird, we believe the strongest teams are built by bringing together people with different backgrounds, experiences, and ways of thinking.

Why We Think You’ll Like It Here

• We’re a certified Great Place to Work, a Fortune Best Workplace in New York, and a Fortune Best Small Workplace in the US! Through an anonymous, third-party survey, 100% of our employees said Mockingbird is a great place to work.
• We’re a fully remote company which means you get to work where you want (within the United States) during the hours that make the most sense for you and your family. We deeply value and encourage work/life balance.
• Despite working remotely, we prioritize building camaraderie across the company and having fun together. We hold monthly company social events, optional monthly 1:1 coffee chats, and in-person company retreats. We never miss a chance to celebrate birthdays, work-a-versaries, and every other life milestone.
• You’ll be empowered to truly make an impact on our business and on Mockingbird families. We’ve fostered a culture that promotes healthy debate and prioritization of the best ideas, rather than hierarchy and ego. If solving problems with a group of bright individuals is what gets you out of bed every day, you’ll love it here.
• We also support our team members with thoughtful benefits and perks including:
  • Comprehensive medical / dental / vision coverage
  • Equity for every full-time employee
  • Flexible Paid Time Off, including a minimum of at least 15 days off per year
  • 16 weeks of 100% paid Parental Leave for all team members who welcome a child into their family (whether through birth, adoption or foster placement), with an additional option for 4 weeks of unpaid leave and a Shadow Return week. Read more about our Parental Leave Policy here!
  • Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology (fertility drugs, artificial insemination, IVF, and others)
  • 401(k) with 401(k) with 100% company match up to 2% of your salary
  • Quarterly wellness stipend and annual work-from-home stipend
  • Discounted memberships to the Peloton app and OneEleven (financial wellness), plus 12 free virtual therapy sessions a year with Talkspace
  • Family & friends discount on Mockingbird products, plus free products for yourself when you join