Who We Are

Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.

Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.

While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!

As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…

What You’d Be Doing

You’ll lead influencer marketing at Mockingbird, one of the top awareness and conversion driving marketing channels for both our stroller and high chair. Today, we primarily partner with and gift influencers across Instagram and TikTok, with periodic partnerships on YouTube.

We’re looking for someone who can seamlessly step in and take the reins of our existing program, owning relationships, strategy, execution and reporting, with the support of our part-time influencer marketing freelancer.

Specifically, your responsibilities in this role would include:

• Lead and evolve our overarching influencer strategy, identifying opportunities to optimize and expand the impact on Mockingbird’s business
• Own the end-to-end influencer marketing process with the support of our part-time influencer marketing freelancer
  • Find, vet, prioritize, and pitch prospective influencer partnerships, including both inbound and outbound opportunities
  • Negotiate influencer deals and manage contract process
  • Onboard influencers, including product shipment and promo code set up
  • Execute partnerships, ensuring all deliverables are met
  • Own all influencer communication
• Relationship build with influencers and influencer agents, maintaining strong relationships before, during and after partnerships
• Develop and maintain influencer content briefs
• Report against the influencer program, both per influencer and across the program as a whole, while optimizing based on KPIs
• Collaborate with the Paid Social team on monthly budget planning and to support whitelisting ad campaigns
• Evaluate influencer marketing tech stack and evolve as needed (currently using Aspire)
• Evaluate opportunity to expand partnerships on YouTube

What We’ll Be Looking For

• Experienced marketer with a background working with B2C/DTC brands
• Proven success running an influencer marketing program for a B2C brand or being a part of an influencer marketing team (in-house and/or agency)
• Deep expertise in both Instagram and TikTok, with general knowledge of YouTube
• Strong relationship building skills, with comfort and confidence connecting with all types of people, including cold outreach
• Eye for high quality, engaging content
• Excellent communication skills, both written and verbal
• Organized with high attention to detail
• Thinks outside the box and is not afraid to take risks with new ideas they bring to the table
• Experienced in influencer reporting, including identifying recommendations & optimizations based on the results
• A self-starter who thrives in a fast-paced, sometimes ambiguous environment

Why We Think You’ll Like It Here

• We’re a certified Great Place to Work, a Fortune Best Workplace in New York, and a Fortune Best Small Workplace in the US! Through an anonymous, third-party survey, 100% of our employees said Mockingbird is a great place to work.
• We’re a fully remote company which means you get to work where you want (within the United States) during the hours that make the most sense for you and your family. We deeply value and encourage work/life balance.
• Despite working remotely, we prioritize building camaraderie across the company and having fun together. We hold monthly company social events, optional monthly 1:1 coffee chats, and in-person company retreats. We never miss a chance to celebrate birthdays, work-a-versaries, and every other life milestone.
• You’ll be empowered to truly make an impact on our business and on Mockingbird families. We’ve fostered a culture that promotes healthy debate and prioritization of the best ideas, rather than hierarchy and ego. If solving problems with a group of bright individuals is what gets you out of bed every day, you’ll love it here.
• We also support our team members with thoughtful benefits and perks including:
  • Comprehensive medical / dental / vision coverage
  • Equity for every full-time employee
  • Unlimited Paid Time Off, including a minimum of at least 15 days off per year
  • 16 weeks of 100% paid Parental Leave for all team members who welcome a child into their family (whether through birth, adoption or foster placement), with an additional option for 4 weeks of unpaid leave and a Shadow Return week. Read more about our Parental Leave Policy here!
  • Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology (fertility drugs, artificial insemination, IVF, and others)
  • 401(k) with no waiting period
  • Quarterly wellness stipend and annual work-from-home stipend
  • Discounted memberships to the Peloton app and OneEleven (financial wellness), plus 12 free virtual therapy sessions a year with Talkspace
  • Family & friends discount on Mockingbird products, plus free products for yourself when you join