Who We Are

Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.

Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.

While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!

As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…

What You’d Be Doing

To date, Mockingbird has built a solid TikTok presence with an audience larger than most baby gear brands and now we’re looking for a creator and personality to expand our footprint even further. We’re looking to continue to connect with modern parents by driving brand & product awareness and interest through thumbstopping, engaging, relatable, and helpful TikTok content.

As the TikTok Content Creator, your job would be to bring our refreshed TikTok strategy to life with a new zest and candor as well as lead all of our TikTok creation efforts. More specifically you would:

• Review TikTok strategy, and provide a POV on any recommended adjustments or additions
• Work with our Social Media Manager to further develop the brand’s TikTok persona and how it can be brought to life through our different content pillars
• Develop a monthly TikTok content calendar, aligning with TikTok strategy, topics as well as evergreen and cultural/trending moments
  • Anticipating around 20 posts per month, including 10 pre-planned and 10-15 trending/in the moment videos. Exact number of posts may vary month to month depending on opportunities that come up that month.
  • Create all TT content, including recording photos/videos, leveraging UGC when relevant, editing photo/video as needed, writing captions, and showcasing yourself in most of, if not all of, the content (think influencer-esque, talking directly to the camera!)
  • Monitor XYZ – about monitoring for trends to jump in on
  • Craft ad-hoc TT content as needed based on cross-functional business initiatives
• Post all content to TT in a timely manner, aligned with content calendar
• Manage and update TT profile, including link in bio and playlists
• Review monthly TT reporting metrics based on our KPIs, and implement actionable insights & recommendations

What We’ll Be Looking For

• A proven content creator who has previously created TikTok content (videos and captions) for either a B2C brand or successfully developed their own social following, with direct, hands on experience throughout the entire content creation process
• In-depth knowledge and understanding of TikTok’s capabilities and features consumers use, including how to stay relevant with trends and optimize for the algorithm
• Someone who is both a creative thinker (can create impactful, thumb stopping content from scratch), and data-driven (understands how/when to adjust your approach based on results)
• Strong communication skills, both written and verbal -- strollers are complicated, and you need to be able to break all the details down for researching parents!
• Organized with high attention to detail, and fluent in what goes in to an efficient & effective content creation workflows
• Ability to showcase work either through a portfolio (link or pdf format) or social post links

Nice to Haves

• Professional photography and/or videography skills with professional equipment and editing software
• Previous experience marketing to parents
• Previous experience creating content for a DTC brand
• Built out a TikTok audience for your own personal brand